Madonna turns hand to fitness with gym launch

She writes children’s books and makes wine, dons a spandex leotard like no one else and has sold millions of albums around the world. Now she wants you to have a toned body.

Madonna launched her new brand of “Hard Candy Fitness” gyms in Mexico City on Monday, opening a huge, 30,000-square-foot (2,787-square-meter) compound where Mexico’s rich and the beautiful can go through dance classes and fitness routines inspired by the singer’s routines.


“I have a history with Mexico,” Madonna, wearing a black and white-striped dress with boots, said. “I have a connection that I have always felt anyways because of my love and interest in Frida Kahlo,” she added, referring to one of Mexico’s best-known 20th century painters. Hundreds of screaming fans, from boys wearing “Mexicans do it better” T-shirts to drag queens in leg warmers, lined up outside the gym in a fruitless effort to get a glimpse of the singer, who arrived tightly protected by security. reuters