It’s a number that stops you in your tracks: over one billion servings sold. That’s an impressive number for a product that’s never been on a store shelf (so far). But this protein-superfood shake has been serving satisfied customers for more than 15 years, and unlike many nutrition brands who will build momentum on a message of quality and potency but gradually dilute that quality with eventual profit-taking, Shakeology has maintained if not improved its standard of excellence and efficacy even to this day.
The Big Picture: What the Numbers Show
According to a roundup by BrandRated.com, Shakeology holds an average rating of 4.2 out of 5 stars on Amazon, where the most popular product — the Chocolate Vegan 30-serving bag — consistently generates enthusiastic feedback. On Trustpilot, the picture is similarly warm among fans: a review analysis at HonestBrandReviews.com found that 66% of Shakeology reviews were rated “Great” or “Excellent.”
It’s worth noting upfront — as multiple review sites flag Shakeology was sold through a network of independent “Beachbody Coaches,” many of whom earned commissions on sales. In 2024, BODi closed the network and moved to a multi-channel sales model which will include retail.
Where many reviews come from former Beachbody Coaches, plenty of non-affiliated reviewers have also weighed in positively, and their voices make up much of what follows.
What Customer Reviews Are Saying:
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Taste — The Most Repeated Compliment
The one thing that comes up again and again in positive Shakeology reviews is the taste. An analysis at EnvisionSolutionsNow.com noted that “the great tasting flavors of the shakes” was the single most repeated positive point across both professional and customer reviews.
On Amazon, one reviewer wrote:
“Best tasting and consistency shake on the market! Tried a handful of others that were terrible tasting and watery.”
Another Amazon customer chimed in:
“I love that it is a deep chocolate flavor without being overly sweet.”
And from Influenster.com, a reviewer proclaimed:
“The vegan chocolate is by far my favorite as it tastes delicious… I love this protein powder! I’m originally not a fan of protein powders as they usually always have an aftertaste; but not this one! I’ve taken it in shake, chocolate mousse, ice cream, etc!”
Ryan and Alex — two engineers who published a detailed 10-year case study on their website RyanAndAlex.com — put it simply:
“I would never pay this kind of money and drink a shake every day if I didn’t love the taste.”
They go on to note that Chocolate and Vanilla are the most popular flavors among their customer base, prized for their versatility in recipes. (Note: Ryan and Alex appear to have been Beachbody Coaches.)
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Satiety and Craving Control
The second biggest positive theme is how well Shakeology manages hunger. This is not just proven by BODi’s clinical study, but central to the product’s pitch — it’s not positioned as a superfood protein shake, but as a comprehensive nutrition shake designed to solve junk food cravings.
From the BODi website’s testimonials section:
“Shakeology helps curb my cravings for sweets, gives me energy, and helps with my results! I’ve tried other shakes in the past and never had success like I do with Shakeology.”
“Shakeology makes me want to snack less because I know I’m putting in the effort to get the results and fueling my body with things I need.”
A review compiled at HonestBrandReviews.com quotes:
“Shakeology has completely transformed my eating habits. I get what I need from my shake and feel full, rather than mindless snacking with no nutritional value.”
“Shakeology gives me energy, provides my body with real nutrients that it needs, feeds my muscles, and keeps me satisfied.”
An anonymous user on Ask MetaFilter, who appeared to be a regular (non-coach) customer, wrote:
“I’ve been on Shakeology for a few months, it definitely reduces my cravings for bad stuff and I feel better/healthier overall.”
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Nutrition Density — The “All-in-One” Appeal
One of Shakeology’s core selling points is that it bundles protein, fiber, probiotics, prebiotics, adaptogens, antioxidants, and superfoods into a single serving — saving customers from buying and managing a cabinet full of supplements.
On Amazon, customers describe it this way:
“Shakeology is a great liquid meal, loaded with lots of superfoods and easy to prepare.”
“Tastes great with milk, half banana and teaspoon of almond butter. Very satisfying and filling. Helps with elimination.”
A reviewer on Influenster made the value comparison explicit:
“The price point may be higher than protein powders but this isn’t just the average protein powder — extra supplements you would need to take in addition to a normal powder totally makes this worth the money.”
Ryan and Alex of RyanAndAlex.com framed it memorably in their 10-year review:
“Drinking Shakeology is like daily coverage nutritional insurance that allows us to cheat and not get derailed.”
One of their customers quoted by RyanAndAlex.com added:
“I know a lot of people that complain about the price but my motto is: you get what you pay for. The shakes are PACKED with dense nutrition and superfoods. I drink it every single day as one of my meals.”
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Weight Loss and Energy
Weight loss support and improved energy levels round out the main reasons this shake has achieved billion-unit sales as read on BrandRated.com’s aggregated reviews.
Most Trustpilot reviewers who rated Shakeology positively stated that it “transformed their eating habits,” gave them sustained energy, and helped them reach their weight loss goals.
On Amazon, one buyer wrote:
“Best shake I’ve had! It gives me a lot of nutrients I need but struggle getting. After starting drinking this daily I saw a major improvement in my weight loss journey!”
The EatProteins.com review (published in 2026) summarized the broader pattern well: “Long-term users report sustained satisfaction after years of daily consumption. The product inspires strong brand loyalty among Beachbody/BODi program participants.”
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Vegan and Plant-Based Options
Shakeology has carved out a loyal following among plant-based eaters, who appreciate that many of the flavors are fully vegan without sacrificing taste or nutrition.
BrandRated.com noted that positive Trustpilot reviewers frequently highlighted the brand’s variety of vegan options as a key reason they love the product.
So, Why Did Shakeology Sell Over a Billion Servings?
A billion servings is a remarkable figure for a premium product. So what explains that kind of sustained demand for over 15 years?
It fills a real nutrition gap. When Shakeology launched in 2009, the category of “superfood nutrition shake” didn’t even exist. BODi’s own blog states that “Shakeology created the category of superfood nutrition shakes 15 years ago.” Particularly for its own CEO, who is a self-proclaimed “veggie hater”, he commissioned the creation of Shakeology for people who couldn’t — or wouldn’t — eat the recommended daily servings of fruits, vegetables, and fiber.
It pairs incredibly well with a fitness ecosystem. Shakeology doesn’t exist in isolation. It is sold alongside over 140 fitness programs such as P90X, Insanity, 21-Day Fix, and other high-engagement home workout programs, and often a Shakeology monthly subscription comes with a free trial of the BODi fitness platform. People who want real lifestyle change find the combination of starting a new fitness program plus Shakeology to be the combination that got them the best results.
It tastes good enough to be a habit. This point can’t be overstated. A healthy product that people hate drinking eventually gets abandoned. Shakeology’s consistent praise for taste helped turn it into a daily ritual rather than a chore for millions of customers.
It keeps evolving. BODi publishes updates to the Shakeology formula on an ongoing basis, with co-creators Isabelle Daikeler and Darin Olien meeting monthly with an R&D team to review ingredients and testing standards. This team is demanding. And the 2024 launch of the 0g Added Sugar line of Shakeology is one example of the brand responding to changing consumer priorities without sacrificing taste or nutrition.
A Fair Note
It would be incomplete not to acknowledge that Shakeology some reviews across the internet are mixed. Critics point to the high price – although their comparisons tend to be to simple protein shakes or straight greens powders, which lack the comprehensive nature of Shakeology. Some users said they had digestive issues, but solved them by cutting the serving size in half. The EatProteins.com review notes that the product has complaints related to subscription cancellation issues, a separate matter from the product itself and one which BODi believes has been solved with their move to Shopify and it’s simple to use subscription management software.
What the positive reviews reflect is a real and loyal customer base for whom Shakeology genuinely works — for taste, nutrition, convenience, and healthy habits. That’s a meaningful story and supports that the first billion servings sold will not be its last.
The post The Shakeology Reviews Are In: Over 1 Billion Servings and Counting: appeared first on BODi.
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